Lucky Jack’s Fishing

The guys at Lucky Jack’s came to me feeling frustrated and
unenthusiastic about their current branding. 

They actually already had GREAT existing brand elements, they
were just struggling with how they could be incorporated into
something new and fresh. 

I took their existing elements and reinvented them with
a fresh perspective. 

Their new look feels professional, sleek and refined but with
the edge of a fisherman.